STYLING

As a young girl, I had the privilege of accompanying my older sister to some of her modeling jobs, where I witnessed the magic of stylists at work. At just 13 years old, I was captivated, thinking to myself, “What a cool job! I’m going to do THAT when I’m older.” I added this dream to the list of goals tucked away in the pages of my Judy Bloom diary. This childhood aspiration played a significant role in my decision to study Visual Merchandising, a field that opened doors to various creative roles within retail and other creative fields, including styling and set dressing. Here are some highlights of my work

FASHION STYLING

National VM Manager – ANZ

Lead Stylist and On Location Director working alongside agency- Example of Promo Photoshoot

National VM Manager – ANZ

Lead Stylist and on Site Director working alongside agency – Promotional Photo Shoots

National VM Manager – ANZ

Lead Stylist and On Site Director of Photo Shoot working alongside agency – Promotional Photo Shoot Example

National VM Manager – ANZ

Lead Stylist and Director of Photoshoot – Marketing Promo

Mia Fratino Styling photoshoot 3

Mia Fratino Styling shoot 3

Mia Fratino Styling photoshoot 1 crop

Mia Fratino Styling shoot 6

Mia Fratino Styling shoot 4

Mia Fratino Styling shoot 5

PRODUCT STYLING

Gummersons Styling Photo Shoot

The pre planning and running around as a stylist is often overlooked in production. However it is a huge part of the finished product.

Gummersons Styling Photo Shoot

From plants and books to furniture and lamps, everything has been meticulously researched, negotiated, purchased, borrowed and delivered to create key looks on the day.

Gummersons Styling Photo Shoot

Bunnings Client- Product: Blinds

Gummersons Styling Photo Shoot

In Studio Vignette set up

Gummersons Styling Photo Shoot

Grey Vignette. Focal point, Blind.

Gummersons Styling Photo Shoot

Yellow Vignette. Focal point, Blind.

Gummersons Styling Photo Shoot

Pink Vignette. Focal point, Blind.

Gummersons Styling Photo Shoot

Green Vignette. Focal point, Blind.

Gummersons Blinds Packaging in store

Never gets old seeing your work live.

Bunnings Online Product and Image Packaging

Amazing to see the product live online to help customers visualise in their homes.

Bunnings Online Product and Image Packaging

Proud to see the outcome of the ensemble of props I collected and delivered for this shoot online for Bunnings customers.

Koh Styling Media Product Styling

Alternatively choosing a highlight colour within artwork or a product to reflect back within props ensures the product pops as the centerpiece. Utilise secondary colours in the fore and backgrounds that also work back with the product to unify the total image.

Koh Styling Media Product Styling

Props are incremental to the feeling of an image. The product here was required to feel light to use as ambience in a boho setting, therefore the props reflected the brief for a holistic look and feel to portray to the viewer.

Koh Styling Media Product Styling

Keeping the detail of the art the focus and ensuring the surrounds were tonal were essential in highlighting the products beauty.

Koh Styling Media Product Styling

Australian Natives were essential styling ingredients to work in with the story of the products.

Koh Styling Media Product Styling

Collecting beautiful natural elements to enhance the products in their intended state.

Koh Styling Media Product Styling

Highlighting the product by utilising the colours from the artwork within the props, strengthened the detail in the design. Repeating the greenery in the foreground and background makes the middle image a strong visual focal point highlighting the hero image.

Koh Living Media Product Styling

The Client had a new range of products and needed a fresh campaign utilising classic natural colours and props.

HAG – Maxwell Williams Showroom Styling

The client did not want the showroom to present as over styled with Visual Merchandising grandeur. Instead they wanted their customers to be able to visualise the settings easily in order to see the products as a set and easy to order.