BEHIND THE SCENES

The best part about the roles I’ve encountered has been the process. With great acheivements comes a lot of planning, building and implementing. Be it coming up with concepts, or following one, building something from scratch and problem solving the build, working alongside clients and stakeholders or finding challenges and failing in it all, the process has always benefited my growth and learning in the long run, with a hell of a lot of laughter, sweat and tears along the way. Here are some behind the scenes process that has lead me to some great success, and some failures too!

Mia Fratino Fashion Styling Shoot

Gummersons Bunnings Styling Photo Shoo

From plants and books to furniture and lamps, everything has been meticulously researched, negotiated, purchased, borrowed and delivered to create key looks on the day.

Gummersons Bunnings Styling Photo Shoo

The pre planning and running around as a stylist is often overlooked in production. However it is a huge part of the finished product.

Gummersons Bunnings Styling Photo Shoot

Bunnings Client- Product: Blinds

Gyprock You Tube Campaign – Lead Stylist

National VM Manager – ANZ

In Store Promo Window Collateral Direction Promo Design approvals, organising print production and delivery schedule, logistics and costs of all promotional material within budgets. Example of a Collateral Package Direction sent to Stores.

National VM Manager – ANZ

In Store Fixtures Set Up Store Direction

National VM Manager – ANZ

Key Stakeholder in decision making for New Branding and Store Rollout

National VM Manager – ANZ

Store Refresh Project manager including Fixture Design, Ordering, Logistics, Coordination and Rollout to Stores

National VM Manager – ANZ

National Mannequin Rollout Store Directives

National VM Manager – ANZ

Source, Negotiate, Budget, Logistics and Rollout of approx. 500 exclusive Mannequins to around 180 Stores

National VM Manager – ANZ

Store Communication

National VM Manager – ANZ

Design, Budget, Collaborate with Store Design on New Fixtures for National Rollout. Store Direction for set up

National VM Manager – ANZ

Communication on how to merchandise new fixtures

National VM Manager – ANZ

VM Directive for New Fixtures in Store

National VM Manager – ANZ

Promo Design approvals, organising print production and delivery schedule, logistics and costs of all promotional material within budgets. Example of a Collateral Package Direction sent to Stores.