Corporate Visual Merchandising

These are various corporate Retail Visual Merchandising roles that have been aquired throughout the years. Including Roaming VM with CR , National VM Coordinator with Witchery & Seed, National VM Manager with Fashion Brands and JJs and Set Designer and VM with TVSN and many more.

Role: Seed and Witchery Visual Merchandising Co-Ordinator

In the early 2000s, as the Visual Merchandising Co-Ordinator, my brief for this window was to design and oversee the production of these custom stairs through a creative service company for Witchery’s winter window installation. Ensuring the build for each set of stairs fit each unique window size and to communicate implementation instruction to stores in the VM guide, while serving as the main point of contact for any logistical or installation challenges that arose during the roll out.

Role: Seed and Witchery Visual Merchandising Co-Ordinator

As part of the window props, I needed to source these beautiful Bentwood Chairs for our most prominent and flagship stores. I personally sourced each chair, which at the time was a huge challenge, within budget, along with the allocation and logistics responsibilities of the stairs and the wooden floors. I remember having a car load of wooden floors! I think back at the role I had here and the responsibilities I had which were pretty big for a girl straight out of Uni, but I loved it. What a role!

Role: Seed and Witchery Visual Merchandising Co-Ordinator

The Creative Designer for Witchery and Seed was everything I aspired to be. Her office was like a living Pinterest board, adorned with mood boards, samples, and magazine cutouts. When she suggested tearing up paper and stringing it up, I thought it was genius—and it was. The dramatic effect was undeniable. However, tearing up enough paper for every store was quite the challenge. VM Life!

Role: Seed and Witchery Visual Merchandising Co-Ordinator

I recall a particular instance while preparing a window display for Witchery. I embarked on a journey, meticulously scouring various wholesalers in search of the perfect color and size of pebbles to complement the ensemble curated by our head stylist. Additionally, I ensured that the pebbles were conveniently packaged and capable of being delivered. It’s the attention to these seemingly minor details that significantly contribute to the creation of captivating window displays, thereby enhancing the overall customer experience and enticing them to step into the store.

Role: Seed and Witchery Visual Merchandising Co-Ordinator

Under the Head of VM’s guidance, I designed a striking white-themed 3D cluster for our Christmas windows, diverging from traditional holiday aesthetics. After refining it to match her vision, I coordinated with concept creators and supervised in-house production. This project is a favorite, enhanced by festive fashion ensembles and gift displays, resulting in a magical window display. Additionally, managing store allocations, logistics, and the initial setup on Chapel Street were integral aspects of my role in this endeavor.

Role: Seed and Witchery Visual Merchandising Co-Ordinator

Christmas Windows.

National VM Coordinator Seed

Sourcing and Making Props, Logistics, Installation

National VM Coordinator Seed

Sourcing and Making Props, Logistics, Installation

National VM Coordinator Seed

Sourcing and Making Props, Logistics, Installation

National VM Coordinator Seed

Sourcing and Making Props, Logistics, Installation

Country Road – QVB

Visual Merchandiser

Country Road – Chatswood

Visual Merchandiser

Country Road – Miranda

Visual Merchandiser

Country Road – Bondi Junction

Visual Merchandiser

CR QV Building Sydney

Visual Merchandiser

Country Road Bondi junction

Visual Merchandiser

Country Road – Bondi Junction

Visual Merchandiser

Country Road – Chatswood

Visual Merchandiser

National VM Manager – ANZ

Key Stakeholder in decision making for New Branding and Store Rollout

National VM Manager – ANZ

In Store Trial Set Up

National VM Manager – ANZ

New Fixture Design working alongside Store Design & Development

Role: National Creative Visual Merchandiser

New Mannequin and Fixture Refresh – As the Creative Designer, I had the privilege of orchestrating a million-dollar mannequin deal with Mei and Picci for nearly 200 stores, overseeing everything from store communication, logistic deliveries, and in-store placement of mannequins and instore signage collateral, to collaborating with the property team on fixture design, managing budgets, materials, manufacturing, and seamless implementation.

National VM Manager – ANZ

Promo Window Mock up

National VM Manager – ANZ

In Store Promo Window Collateral Direction Promo Design approvals, organising print production and delivery schedule, logistics and costs of all promotional material within budgets. Example of a Collateral Package Direction sent to Stores.

National VM Manager – ANZ

Promo Design approvals, organising print production and delivery schedule, logistics and costs of all promotional material within budgets. Example of a Collateral Package Direction sent to Stores.